Event Management Toyota

Question: Discuss about theEvent Managementfor Toyota. Answer: Pre Event Toyota has currently decided to launch an innovative Hybrid Cruiser in the Australian market. The company is going to arrange an effective promotion on 1st February 2016. Melbournes Federation Square is the selected place where a large number of dignitaries and VIPs have been invited the senior manager staffs; the board of directors, CEO of the company and the CSR director of Toyota would attend the program and deliver their valuable speeches regarding the next agenda of Toyota (Eisen et al. 2012). Marketing, Promotion and Vranding In order to promote the management, an effective press release would be prepared for published in the official website of Toyota. This press release would help the concerned members for getting an in-depth overview regarding the agenda of Toyota in the coming days. Finance: Toyota has decided to invest $5000000 for the event management plan. The guests who are expected to attend the event would be treated with extra-vagrant way for promoting the business in effectively. Location: Melbournes Federation Square would be chosen as the proper destination of arranging the program. Private cars would be available in different corners of Australia for receiving the honorable guests. Human Resource: In order to executive the entire program, successfully some of the concerned persons should have a direct involvement. The event manager, the agency executives, human resource managers and presenter would have an equal contribution for making the event successful. Sponsors: Coca-Cola, Australia National Sports Club, Sports super center have already expanded their widespread wings in order to sponsor in the promotional activities of Hybrid Cruiser of Toyota. They would be invited as well for attending the event of Toyota launch party. Programs: The valuable speeches would be delivered on behalf of the eminent personalities of Toyota. They would provide a deep insight about the innovative features of this new car that can create a distinct identity of this Hybrid Cruiser (Getz 2012). Toyotas next agendas would also be discussed in this event. Event Logistics: Sufficient food and water supply, availability of cars to bring the guests in the proper destination, available space to enjoy the program etc would be available for providing a comfortable atmosphere to the guests. Legal Risk: In order to conduct the entire event management plan successfully some of the risk factors can occur at the middle of the event. In order to overcome those risks, the initiatives that would have to be taken are as follows: Conducting the program in dry weather Making the list of invitees from the beginning and providing them sufficient reception Taking the permission of government before conducting the program Cleaning the Maintenance Plan: The entire place would be kept neat and clean maintaining hygiene factors on organizers. All the invitees would be treated with equal respect and dignity. Any kind of biasness would not be entertained at middle of the event. Apart from all the concerns, a well-described script would be prepared for drawing the attention of the invitees (Masterman 2014). The volunteers and the staffs would provide effective services for fulfilling the needs and demands of the guests. Droping Figure 1: WBS Document for Event management plan (Source: Masterman 2014) During the Event: On the day of event, the presenter would take the responsibility of providing a brief regarding the purpose of arranging this particular event. The entire journey of Toyota and their ways of business expansion all over the world would be highlighted in this event. The current features of Hybrid Cruisers and its specialties would be pointed out in this event. The USP of the new car would be presented in such a way that journalists show their interest for publishing the news in their channels and newspapers. Post Event: After the event a special regards would be delivered to the concerned sponsors who have left immense contribution making the event successful. A formal thank you letter would be provided to the volunteers, performers, staffs and all other participants of the events at the end of entire program. An effective should also be collected from the chief guests in order to know their reaction about the overall arrangement of the program. After collecting the feedback from various corners, the event management agency should evaluate the feedback, be it positive or negative. Negative feedback should be accepted happily so that the organizers can improve those aspects next time. In addition, at the end of the event the agency has to take the responsibility to drop the chief the guests to the proper destination. The feedback of the journalists would also be acquired at the end of the program. Reference List: Eisen, T., Sternberg, C.N., Robert, C., Mulders, P., Pyle, L., Zbinden, S., Izzedine, H. and Escudier, B., 2012. Targeted therapies for renal cell carcinoma: review of adverse event management strategies.Journal of the National Cancer Institute,104(2), pp.93-113. Getz, D., 2012. Event studies: Discourses and future directions.Event Management,16(2), pp.171-187. Masterman, G., 2014.Strategic sports event management. Routledge.